Building a Team for a Global Creator Brand

As a global fashion influencer and entrepreneur, Masoom Minawala operates across content, brand partnerships, production, and business operations. With an expanding content universe spanning fashion weeks, YouTube, and podcasts, she needed a team that could keep pace with her vision and evolving needs.

The Problem

With multiple business verticals and a fast-moving content calendar, Masoom needed specialists who understood both their functions and the nuances of the creator economy. Hiring for creative and high-responsibility roles required a clear understanding of the brand, its standards, and the pace at which the team operated.

How UAC Helped

End-to-End Talent Acquisition

UAC partnered with Masoom to hire across content, production, operations, and brand building, including:

• Production: Manager – Shoots/Sourcing to streamline shoot planning and logistics.

• Content: Content Managers for day-to-day execution, YouTube, and podcast management.

• Brand Partnerships: A lead to drive brand collaborations.

• Video: A Video Editor for reels, quick-turnaround edits, and long-form content.

• Operations: An Executive Assistant to manage calendars and coordination.

• Social Media: A Social Media Manager to strengthen digital presence and execution.

UAC managed the end-to-end hiring process, from role definition and candidate sourcing to screening, interview coordination, and final negotiations, with a focus on quality and cultural fit.

In Their Words

“Working with Unnati Anam has been an absolute game-changer for our hiring process. She truly understood our requirements, identified the right talent swiftly, and delivered with incredible turnaround time. The quality of candidates and the professionalism with which everything was handled exceeded our expectations. Grateful for her support and looking forward to continuing this partnership!”

— Masoom Minawala, Content Creator & Global Influencer