Masoom Minawala

Powering a Global Influencer Brand With the Right People

As one of India’s most influential digital creators and entrepreneurs, Masoom Minawala runs a fast-paced, global operation. To support her expanding content universe, from fashion weeks to podcast episodes, she needed a team that could match her ambition and pace.

The Problem

With multiple verticals across content, brand partnerships, and operations, Masoom’s team needed specialists, not generalists. But hiring for creative, high-responsibility roles ~ especially in the digital influencer space, requires more than a job post. It requires nuance, speed, and a deep understanding of both the brand and the creator economy.

How UAC Helped

UAC stepped in as a dedicated hiring partner, quickly closing mission-critical roles across content, production, operations, and brand building:

📸 Manager (Shoots/Sourcing): to streamline production timelines and logistics

✍️ Content Managers: one to drive day-to-day execution, another to lead YouTube & Podcast Management

🤝 Brand Partnerships Lead: to grow high-value collaborations

🎬 Video Editor: skilled in fast-turnaround edits, reels, and long-form content

📅 Executive Assistant: for calendar control and operational structure

📱 Social Media Manager: to scale digital presence with strategy and flair

We handled end-to-end hiring: writing precise role descriptions, sourcing and vetting candidates, coordinating interviews, and managing final negotiations, all with a keen focus on quality and cultural fit.