Building a Creative Team from Day One

Hexafun is a design-first lifestyle brand built around colour, creativity, and playful self-expression. As the brand prepared to enter the market, it partnered with UAC to build its first creative team, establish foundational HR processes, and create an employer presence to support its growth.

The Problem

As a new brand, Hexafun had a clear creative vision but no in-house team or formal HR systems to bring it to life. It needed the right creative talent, clear employee guidelines, and a professional presence to attract people who aligned with its culture.

How UAC Helped

Talent Acquisition

• Built the brand’s first creative team, hiring Social Media Managers, Graphic Designers, and Video Editors.

• Focused on finding candidates who matched both the required skills and Hexafun’s energetic, creative personality.

HR Systems & Processes

• Developed an employee handbook aligned with the brand’s culture and workplace expectations.

• Established clear guidelines to support a smoother onboarding experience.

Employer Branding

• Set up and designed the brand’s LinkedIn page to establish a professional presence and showcase its work culture to prospective talent.

Key Results

• First creative team in place: Built the talent foundation across social media, design, and video.

• Structured onboarding: Established clear employee guidelines from the outset.

• Employer brand presence: Created a LinkedIn presence to support visibility and future talent attraction.

UAC helped Hexafun move from a creative vision to a launch-ready team, bringing together the people, processes, and presence needed to support its growth.

In Their Words

“It’s been a great experience overall in understanding the requirement and helping find a good fit.”

— Manali Sanghavi, Founder, Hexafun